Reducing uncertainty in business model design: a method to craft the value proposal and its supporting information system



Given the increasing importance of inter-organizational networks, business models and their underlying information systems must reflect this reality. Among the challenges that arise in this context are the representation of the relationships between the participating actors, the analysis of the complex balance of interests, and the evaluation of the resulting network stability and viability. We present an approach to help the analyst meet those challenges, using concepts from social theories, namely Actor-Network Theory and Structuration Theory. The proposal is illustrated with the case of the publication of a scientific journal. Our aim is to provide an instrument that helps designing innovative business models and their underlying information systems while reducing risk associated to uncertainty.


Business Modeling and IS

Cited by

Year 2014 : 1 citations

 Cunha, Paulo Rupino, Ana Sofia Antunes, and João Barata. "MUVE IT: Reduce the Friction in Business Processes." Business Process Management Journal 20.4 (2014): 4-4.

Year 2013 : 1 citations

 Antunes, Ana and Rupino da Cunha, Paulo (2013). "Business Processes The Way They Should Be: Tuning For Low Friction And Sustainability". 21st European Conference on Information Systems, Utrecht, Netherlands.