Computational Creative Experiments in the Development of Visual Identities



The democratisation of creative tools has created an unstable professional environment and a degradation of Graphic Design artefacts. However, we believe that creative computational tools will have key importance in the future of the profession, allowing for the development of more replicable, scalable, and user-oriented work. Therefore, we propose a creative computational experiment to develop a visual identity generator that uses an Evolutionary Algorithm to simulate the traditional design process.


Computacional Design, Graphic Design, Evolutionary Art, Visual Identity


9th International Conference on Computational Creativity (ICCC) 2018

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